Product Management - at the intersection of business and technology.
Experts in technology Product Management and Product Marketing, with experience across products with billions in revenue.
Why & What
To make life exponentially better so that people can reach their dreams.
In our quest to reach our dreams, we all use products and services every day that were defined and built by someone. These offerings either improve our lives, make life easier, richer, more entertaining, more productive, and help us grow or they don't. We buy more of those that we love and that move us forward. We buy less or none of those that don't improve life - or our business - in some way. Figuring out which offerings are right for your customers - and getting them to market successfully - is where we can help. Sometimes the best way to predict the future is to invent it.
How we can help
Whether you are a startup with a great business idea, or a growing business looking to transform how you build products, we can help. We live at the intersection of business, technology, and creativity. The Exponential Product framework can help ensure you know your target, have defined the right offering, translate between business & technology, and successfully go to market. We can work with you by project, on retainer, or by the hour or day based on the level of help you need.
Our Experience and Expertise
Do you use a computer with an integrated web browser and network access? Of course you do. Our principals helped define and deliver the software for that first. They led product management for the leading UNIX and midrange servers - including the ones that powered IBM's Jeopardy-winning Watson. From consumer and small business products, to multi-billion dollar technology markets and cloud-based services across a range of industries - we've built successful offerings and product marketing strategies across all of them. We can put that expertise to work for you.
What is Product Management and Product Marketing?
Getting from a customer need to revenue - successfully
If you are just starting out or growing beyond the first two or three products, you may not have yet thought about product management or product marketing as a separate set of skills you need or can afford full-time. You may have seen the original target customer and their pains, but now you need to turn those pains into something they can buy and that will delight them. We can help you optimize how you identify your best targets, translate what they want into a product you can build, then drive to a successful launch and lifecycle that grows your business. Helping you deliver products that improve your customers lives, and in a way that improves your life at a price you can afford, is why we are here.