What we do - our services

Through an comprehensive interview and research methodology, we will assess your current product management and/or marketing processes and personnel and make recommendations on how to improve.

We will work with your team to review current research practices to understand how target market segments are being selected and validated. Are the customers you are targeting willing to pay for your offering?

Once you know who you are targeting, what are the most acute pains and needs of those customers? What are their challenges? Where do these needs overlap with your capabilities? Finding that overlap is critical to defining a product people will love and buy.

Here's where the translation occurs - taking what you know about business needs and turning that into actionable offering requirements for a product and its' features. Defining something a technical team can build is a key part of what we do.

There's no shortage of opportunities that can be addressed. Identifying and prioritizing the ones that will help the most customers first - and thus generate the most revenue the fastest - can be the difference between early success or failure. 

We can help your team learn how to get products to market faster and more cost effectively. Iterate often and get customer feedback early and all along the way - instead of after months or years of development only to learn you built the wrong thing.

Defining how you position your offerings has a huge impact on how you package and price them. Does your target segment value a premium offering? Do you need a lower cost option? Millions in revenue and profit can be made or lost based on success in positioning and the resulting pricing.

Once you've got a product defined that will delight your customers, how will you tell them about it? What messages do you want them to understand? Who will you sell it through? Do you need partners or do you want a direct relationship with your end users? Defining strategies for sales, promotion, social media, digital marketing, and more is key to launching successfully.

Once your product is available and successful in the market you aren't done. Do you have a roadmap for new features that can be delivered on time? Do you need to plan for a follow-on product or a new product in an adjacent space? When will you withdraw the current product after a new one is introduced? Managing the lifecycle is critical to keeping the product and its' revenue stream alive and growing.